Develop marketing strategies & design solutions(web, apps, branding, illustration & video) for brands in the USA and Definity First. A key member of the new business development team leading the creative vision for new business pitches & client strategy sessions.

• Increased Gross Revenue by 25% with digital campaigns, videos, and email marketing.
• Increased by 6X the fan base of social media
• channels: Facebook/Instagram. 
• Managed a $1 million annual budget and effectively
• achieved very aggressive marketing goals.
• Used Agile workflow to cut process waste by 45%.

Art direction, management, and optimization of online/offline marketing campaigns for USA, Mexico, and Latin America. Adapt the brand according to the market. Worked with EF Englishtown teams in London and Brazil for global campaigns. Creative development of 3 international TV campaigns, manage agencies and strategic partnerships. Create digital assets, and managing email, social media and SEO/CPC display campaigns. Build and leaded creative team of Hispanic Marketing. (4 people)

• Increased Gross Revenue by 90% year-on-year during 2014 with an integral TV + Digital campaign.
• Increased Gross Revenue by 35% during 2014 by optimizing online marketing campaigns.
• Produced the first 3 TV campaigns for US, Mexico and LATAM: 09/2013, 01/2014 and 07/2014.
• Reached record Online Subscriptions 3X increase for Rest of Latin America during 2014.
• Increase 135% percent of leads prospects with email marketing campaigns using redesign, messaging and a/b testing.

Boutique Digital Agency.

Services

• Digital Marketing.
• Social Media.
• Web Design.
• SEO/SEM.
• SEM Campaigns.
• App Development
• Video and Photography.

Management of political branding and digital campaigns for a federal deputy’s election campaign in 2012. Public relations with media, content generation/press releases and achievements agenda. Worked directly with the Congress of the Union in Mexico City and the Congress of Nuevo Leon.

• Develop brand image of candidate for Federal Deputy Victor Fuentes.
• Creation of the digital channel by launching the website and online campaign.
• Increased 60% of followers in Social Media.
• Organization and coordination of campaign’s events, may - august 2012.

Leaded branding, lead generation and online registration for attendance to conferences and events of the Federation throughout the Mexican republic. Project management and administration of event’s budget. Develop connections in government to increase participation and sponsorships at the Annual Conference of Municipalities of Mexico.

• Redesign of “Municipium” Magazzine, y launched the digital version.
• Rolled out Online Marketing campaigns for “Municipium” Magazzine and the Annual Conference of Municipalities of Mexico.
• Art direction and branding of the first Annual Conference of Municipalities of Mexico.

Design and coordinate advertising collateral for the Cultural Secretary of Mayor Mauricio Fernandez. Attended to weekly meetings with directors and artists to discuss the objectives and requirements for every event or workshop in the cultural spaces. Social Media management. Events budget management and media buying.

• Increase of San Pedro Artefest International Festival brand/event recognition in the municipality of San Pedro Garza Garcia.
• Increased 50% attendance in cultural events with online/offline campaigns.
• Branding of San Pedro Artefest International Festival 1st. y 2nd. Edition.

Design strategies and advertising campaigns for digital, print, radio and television for direct lead generation. Re-edition and edition of TV commercials. Managed internal communication. CRM audit in coordination with the dental clinics for result measurements. Design and marketing budget management. Social media management and content creation.

• Preproduction / Production / Postproduction of a new TV campaign, which was produced "in-house" saving 60% of the cost compared to the previous campaign.
• Interior redesign of the 26 dental clinics (interior/exterior).
• Event management: 20 events in 26 dental clinics during 4 months.