• wHO AM I?



    More than 13 years of experience directing marketing and creative projects with a focus on the client-side & the platform, providing winning ideas for global brands to engage with their customers. Bringing a proven knowledge of creative strategy, vision, communication & management. A seasoned leader for global brand strategy and positioning across all digital platforms.

    I love Startups & Branding.

  • MY Experience

    Definity First

    Marketing Director Feb 2015 - Present

    Develop marketing strategies & design solutions(web, apps, branding, illustration & video) for brands in the USA and Definity First. A key member of the new business development team leading the creative vision for new business pitches & client strategy sessions.

    • Increased Gross Revenue by 25% with digital campaigns, videos, and email marketing.
    • Increased by 6X the fan base of social media
    • channels: Facebook/Instagram. 
    • Managed a $1 million annual budget and effectively
    • achieved very aggressive marketing goals.
    • Used Agile workflow to cut process waste by 45%.

    Key Brands & Projects

    Chubb, José Olé Frozen Food, CIMMYT, Simply Loans,

    PIBL Bank, Nongshim, PDI Inc., Gusto Kitchenware.

    EF Englishtown

    Marketing Manager/Art Director - USA, Mexico & LATAM Apr 2013 - Jan 2015

    Art direction, management, and optimization of online/offline marketing campaigns for USA, Mexico, and Latin America. Adapt the brand according to the market. Worked with EF Englishtown teams in London and Brazil for global campaigns. Creative development of 3 international TV campaigns, manage agencies and strategic partnerships. Create digital assets, and managing email, social media and SEO/CPC display campaigns. Build and leaded creative team of Hispanic Marketing. (4 people)

    • Increased Gross Revenue by 90% year-on-year during 2014 with an integral TV + Digital campaign.
    • Increased Gross Revenue by 35% during 2014 by optimizing online marketing campaigns.
    • Produced the first 3 TV campaigns for US, Mexico and LATAM: 09/2013, 01/2014 and 07/2014.
    • Reached record Online Subscriptions 3X increase for Rest of Latin America during 2014.
    • Increase 135% percent of leads prospects with email marketing campaigns using redesign, messaging and a/b testing.


    Founder, Creative Director Aug 2012 - Present

    Boutique Digital Agency.



    • Digital Marketing.
    • Social Media.
    • Web Design.
    • SEO/SEM.
    • SEM Campaigns.
    • App Development
    • Video and Photography.
    Demo Reel: https://vimeo.com/149358899


    Congress of Nuevo Leon //Deputy victor fuentes

    Communication and Digital Manager May 2012 - Abr 2013

    Management of political branding and digital campaigns for a federal deputy’s election campaign in 2012. Public relations with media, content generation/press releases and achievements agenda. Worked directly with the Congress of the Union in Mexico City and the Congress of Nuevo Leon.

    • Develop brand image of candidate for Federal Deputy Victor Fuentes.
    • Creation of the digital channel by launching the website and online campaign.
    • Increased 60% of followers in Social Media.
    • Organization and coordination of campaign’s events, may - august 2012.


    Project and Art Director Nov 2011 - May 2012

    Leaded branding, lead generation and online registration for attendance to conferences and events of the Federation throughout the Mexican republic. Project management and administration of event’s budget. Develop connections in government to increase participation and sponsorships at the Annual Conference of Municipalities of Mexico.

    • Redesign of “Municipium” Magazzine, y launched the digital version.
    • Rolled out Online Marketing campaigns for “Municipium” Magazzine and the Annual Conference of Municipalities of Mexico.
    • Art direction and branding of the first Annual Conference of Municipalities of Mexico.

    Cultural Secretary of SAN PEDRO GARZA GARCIA

    Design and Image Coordinator Mar 2010 - Nov 2011

    Design and coordinate advertising collateral for the Cultural Secretary of Mayor Mauricio Fernandez. Attended to weekly meetings with directors and artists to discuss the objectives and requirements for every event or workshop in the cultural spaces. Social Media management. Events budget management and media buying.

    • Increase of San Pedro Artefest International Festival brand/event recognition in the municipality of San Pedro Garza Garcia.
    • Increased 50% attendance in cultural events with online/offline campaigns.
    • Branding of San Pedro Artefest International Festival 1st. y 2nd. Edition.

    Imagen Dental

    Marketing and CRM Director  Aug 2009 - Mar 2010

    Design strategies and advertising campaigns for digital, print, radio and television for direct lead generation. Re-edition and edition of TV commercials. Managed internal communication. CRM audit in coordination with the dental clinics for result measurements. Design and marketing budget management. Social media management and content creation.

    • Preproduction / Production / Postproduction of a new TV campaign, which was produced "in-house" saving 60% of the cost compared to the previous campaign.
    • Interior redesign of the 26 dental clinics (interior/exterior).
    • Event management: 20 events in 26 dental clinics during 4 months.

    The Walt Disney Company

    Cultural Representative Program Sep 2008 - Mar 2009

    El Norte - Ed. Sierra Madre Joven

    Digital Editor Intership Jan 2008 - Jun 2008

    The Walt Disney Company

    Character Performer y Character Attendant Jan 2007 - Aug 2007

  • TV ADS

    My passion

    "Aprende Inglés, No más pretextos" - Campaign for EF Englishtown US, Mexico and LATAM - May 2014

    "Aprende Inglés, No más pretextos" - Campaign for EF Englishtown US, Mexico and LATAM - May 2014

    Behind the scenes - "Aprende Inglés, No más pretextos" - Campaign for EF Englishtown US, Mexico and LATAM - May 2014

    "Cambia tu vida con EF Englishtown " - Campaign for EF Englishtown US, Mexico and LATAM - December 2013

    "Cambia tu Método, Cambia tu vida  " - Campaign for EF Englishtown US, Mexico and LATAM - September 2013


    Communication Management and Coverage of Campaign for Local Deputy to Federal Deputy Victor Fuentes from April to July 2013 .

    "Sonreír No Cuesta Tanto" - Campaign of  6 differents spots for  TV and Radio. - February 2010 


    Art Direction, Branding and Media Coordination of San Pedro Artefest International Festival.


    It's kind of fun to do the impossible.

  • Skills

    inbound Marketing



    Art Direction and Branding

    SOCIAL Media 



    Visual Communication


    Event and Media planning

    B2B - B2C

    Monitoring and analysing market trends

  • MY Education

    Lovely experiences.

    Universidad de Monterrey

    Bachelor of Information and Communication Sciences  2003 - 2008

    Central Michigan University - Disney University

    Mass Communication/Media Studies 2007 - 2007

    Università Cattolica del Sacro Cuore

    Disegno, Laurea Disegno e Immagine 2005 - 2005

  • Let's Chat!



    Monterrey Area, Mexico

  • Contact me!

    Send me a message